Viability Reports
The transition from traditional offline trading to e-commerce online trading for retailers of many types has seen a dramatic increase in recent years with previous perceptual barriers of confidence concerning payment security and personal data protection becoming largely a thing of the past.
However, not all retail is suited to online trading. Affinity i-Marketing's Viability Audits have become an essential tool for many retailers who have considered the move to online trading in either niche or vertical markets. The Viability Audit service provides detailed intelligence to clients covering the following areas:
- Competitor analysis
- Size and value of current relevant online market
- Product / service range requirements
- Back-office functionality recommendations
- Online marketing opportunities
- Potential barriers to online trading in relevant market
- Predictive sales analysis using industry standard metrics
- Report & recommendation summary
Viability Audits can be tailored to meet a client's individual requirements with specific research and analysis available. Reports are strictly confidential to clients although known industry data and benchmarks are applied where appropriate. Feedback from clients who have commissioned Viability Audits is excellent.
On average, Affinity i-Marketing recommend as many clients against as it does for the feasibility of pure online trading as a business model. A relatively minor investment in a Viability Report is considered a small price to pay before setting up an online trading operation which will potentially command a considerable upfront investment.
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