The Client
Travel Norwich Airport is the leading independent travel agent specialising in holidays and flights from Norwich International.
Established in 1987 as a department within Norwich Airport they have grown from strength to strength in line with the expansion of Norwich International Airport.
In 1998 Travel Norwich Airport became a subsidiary of Norwich Airport and in 2004 Norwich Airport itself became part of the Omniport group of companies, which now also owns Maastrict Airport in the Netherlands.
The Brief
Travel Norwich Airport wanted to improve their exposure in the search engines for Norwich holiday based terms.
The Solution
Affinity i-Marketing embarked on a strategic on and off page optimisation campaign addressing issues such as...
# Duplicate titles and descriptions
# Lack of sitemaps
# Forwarding issues
# Content and headings in images
# Lack of H Tags
# Lack of backlinks
