Training

Training

Search Engine Marketing (SEM) Training is a fast, affordable and effective way to get more from your in-house web team or agency, be a more astute buyer and manager of PPC campaigns, get better results from your search engine optimisation or develop an integrated Internet marketing strategy.

Affinity i-Marketing courses provide a comprehensive briefing in the art and science of search engine marketing, with plenty of practical tips and hands-on practice under the trainer's guidance.

In fact, clients are encouraged to use their own site (offline of course!) as a training case study. The syllabus includes how to use keyword suggestion tools to identify the search terms your target audience is using, how to write targeted, keyword-rich tags and content and how to plan and implement a linking strategy to address the ‘hubs and authorities' concept on which Google's ranking algorithm increasingly depends.

You'll find out which spam optimisation techniques could get your site banned and how to implement an ethical, brand-friendly strategy.

The advantage of professional SEO Training is that it gives you access to a team of search engine optimisation experts for a fraction of the price of the full, outsourced service. When it's combined with the SEO Consultancy, you'll have a complete, step-by-step optimisation strategy with all the practical support you need to turn vision into results.