Telephone Enquiry Tracking
Tracking the results of online marketing spend is essential to ensure the best return on investment is being achieved.
Installing conversion tracking code on a website and monitoring actions such as enquiry forms being completed or sales via a basket is relatively straightforward. But, what about those people who get to the website and then pick up the phone to enquire or complete a transaction?
In some industries where the buying process is more involved more people will prefer to have a telephone conversation than those who communicate via the website. Without tracking these valuable phone calls a true reflection of the performance of online marketing budgets cannot be determined.
For this reason Affinity i-Marketing offer a fully bespoke telephone tracking system. The system can be as simplistic or involved as the level of tracking requires.
How it works...
1. Individual phone numbers are set up for each channel being tracked i.e. one number for Google Adwords, one number for Yahoo Search etc.
2. JavaScript is used to display the regular phone number across all pages of a site for regular visitors. However, for those who come from other channels the JavaScript displays one of the individual phone numbers.
3. Calls from all numbers are logged separately and then reported on.
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