start-rite
Start-rite wanted an agency that could take over and improve all aspects of their digital marketing plan from an incumbent agency and hit a set of desired KPI's in a 6 month trial period.
The Client
Start-rite today is an eighth generation family business. They are a wholesaler of children's fitted footwear whose brand retails through a network of over 400 independent and multiple retailers across the UK and internationally.
In the last 5 years they created a transactional website and are England's first children’s fitted footwear brand to offer this.
8th generation
family business
The briefTo take over and improve all aspects of the digital marketing plan from the incumbent agency and hit a set of desired KPI's in a 6 month trial period.
take over
& improve
contact us about this projectOur Approach
We pitched for the contract against a number of top London marketing agencies and we were chosen above the rest for our 'passionate and innovation'. We took over from the incumbent agency and were set 6 months strict KPI's by Start-rite to ensure targets were met for the year.
With stiff competition from the like of Clarks – who have the advantage of a big brand name and brick-and-mortar store support – Start-rite needed some innovative and focused elements to their digital marketing campaign in order to continue to expand.
innovative
focused
digital marketing campaign
We analysed every marketing channel with a view to improving performance. ECRM's became far more aggressive and product focused. The ECRM database was analysed for 'dead' records, these were archived, halving send
costs but maintaining return. Product feeds were
added to the PPC campaign and individual products
targeted focusing on the long tail via both paid
and organic search.
Remarketing activity was introduced to both the website
and the affiliate scheme increasing returns further.
the results
Over the short 6 month period, we successfully exceeded targets and ensured continued growth of the business during a period of economic uncertainty in the Country.
Highlights of these growth and improvement areas included:
- 67.13% decrease in CPS through ECRM
- 98% improvement in conversion rates in PPC advertising campaigns
- Transactions increased by 46% and ecommerce rate via organic traffic up 45.88% through search engine optimisation.
67%
decrease in cps through ecrm
98%
improvement in ppc advertising
46%
transactions increased by seo
After a successful 6 month trial contract Start-rite awarded us a permanent contract and we continue to improve all aspects of the digital plan.
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