The Client
Eastern Shop Equipment Ltd is a family owned business that was established in 1974 to serve the needs of the independent shop and store owners throughout East Anglia.
The Brief
Although the website had been live for some time results in the search engines were disappointing, Affinity I-Marketing were commissioned to increase exposure in the search engines for keyterms on an ongoing retainer basis.
The Solution
When Affinity i-Marketing commenced Search Engine Optimisation website it was discovered there were big indexing and crawling problems due to the navigation and most of the content being in images.
Affinity's SEO experts rebuilt the entire navigation in text and also removed key content from images and reproduced in text. They also added a quick links menu to each page to further encourage indexing.
The Results
Although optimisation has been carried out very recently the websites current rankings in Google UK are:
