The Client
Searle’s Leisure Resort has been providing quality UK family holidays for over 50 years at their caravan and camping park in Hunstanton on the Norfolk coast
Aside from family holidays Searle’s offer one of the largest golf courses in the area, holiday homes to buy, luxury hotel and beauty breaks.
The Brief
Increase leads from families looking for holiday parks in the East of England. Increase traffic from European families looking for a family holiday in the UK.
The Solution
Trend analysis showed that although searches peak and trough month on month families are researching UK holiday destinations all through the year. To capture this market on a permanent basis an SEO strategy was implemented to ensure optimum coverage on relevant terms.
Searles only wanted to target the European market at peak times. Without a budget to develop country specific websites or content it was decided a geographically targeted pay per click campaign would be the best option.
Adverts were tested in all countries in English and the Native tongue and keywords were also covered in English and the country targeted.
