Search Engine Optimisation/Optimization
Search Engine Optimisation (SEO) works slightly differently to other Search Engine Marketing disciplines in that SEO is aimed at achieving the highest position practically possible in the organic listings on the search engine results pages. In all search engines the Organic listings are on the left.
The advantage of SEO over paid search techniques is that there is no charge for organic listings to be displayed, nor is there a charge when a link to your site is clicked on.
However, investment is needed to employ the range of marketing/technical techniques required to actually make the website visible on search engines and directories. Once the website is visible ongoing work is required to maintain the rankings that the website has achieved.
The main advantage of SEO is that it is a relatively low-cost method to promote and market your website, as investment decreases as the results start to show. However, it is an investment in time, as it can take from three to six months to see the full results of optimising a website in this way.
Recent research shows that 80% of traffic from the search engines is generated through the organic listings. This clearly shows that SEO, as a method of promotion, cannot be overlooked in the marketers overall online strategy.
Our service includes
- Planning and Strategy - keyphrase analysis and selection
- Review Index inclusion and coverage - ensuring that as many as possible of the relevant pages from your website are included within the search engines
- On-page optimization - Occurrence of keyphrases in page body copy including keyword density, synonyms and position
- Review page markup factors including syntactical accuracy, <title> tags, <meta> tags, hyperlink tags and <img> alt tags and document-level keyphrases
- Review factors such as the inclusion of keyphrases in the domain and document file name
- Link-building - looking at and improving both internal and external linking strategy
- Conversion efficiency of landing page - analysing landing pages ability to convert lead to sale
- Generating ideas for fresh content within the site
Reporting
affinity i-marketing will generate benchmark positioning reports on a monthly basis. These reports will show the last months rankings for the chosen keyterms across the main search engines. This allows us to see the improvement in rankings month on month for the relevant keyterms.
Our sister company, affinity new media offer website design and development, database integration & management and many more technical services. Click here (opens in a new window) to find out more.
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