ROI Tracking
Return on Investment Tracking is the ability to track the money/revenue returned from your marketing investments of your website.
Affinity i-Marketing's suite of tracking tools and techniques provide you with accurate, insightful and timely data about the performance of your web site and the effectiveness of your online marketing campaigns.
These allow you to trouble-shoot the conversion of visitors to paying customers, identify your most profitable PPC keywords and learn which areas of your web site you need to improve;
Attract more visitors
- Where do my visitors come from?
- Which search engines, keywords or campaigns are most effective?
- Which search engines drive traffic to my web site?
Convert visitors to browsers
- What percentage of my visitors leave straight after entering the web site?
- How do visitors navigate through the site?
- Where do they end up?
- What files / PDFs do they download?
Improve browse rate
- Are site navigation elements effective?
- What browsers and platform should I optimise my site for?
- Should I use cookie technology, Javascript or Java applets?
- What is the dominant monitor resolution, and the colour depth of visitors?
Convert browsers to buyers
- Which landing page or campaign turn visitors into browsers?
- How can I increase the conversion rates from browsers to buyers?
- Why aren't buyers completing the signup/checkout process?
- Which campaigns generate the best conversion rates?
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