The Client
Perfect Day Bridal Wear specialise in online bridal gowns, bridesmaids dresses and accessories at competitive prices
The Brief
Having already established a successful shop this was a new online venture for the client.
Sister company Affinity New Media designed and built an e-commerce website and once launched the client wanted instant exposure in the search engines to start driving online sales immediately.
The Solution
The majority of dresses on the website are available in 52 different colours so the keyword research and final list was extensive. The campaign went down to the detail of specific adverts for different ‘colour searches’ and even covered seasonal wedding dresses, styles, material and size.
Because of the nature of the complex buying cycle of a wedding dress not just sales were tracked but also the request for material samples so educated decisions could be made on the keyterms generating the best return.
The Results
The PPC campaign started generating traffic immediately achieving an ROI of 174% in the first month and is improving further as the website becomes more established .
