Pay Per Click Management
Pay Per Click (PPC) adverts are highly-relevant text adverts with a link to a website that are displayed when the user of a search engine types in a specific phrase. These adverts are displayed in the sponsored listings part of the Search Engines. PPC accounts for about 20% of traffic to websites from search engines.
With Pay Per Click advertising you reach your customers at the precise moment they are looking for your services. When users type keywords into search engines, they are demonstrating which services they are interested in. With PPC your customers will see your advert next to relevant search results they have requested.
PPC could be seen as the most effective and measurable form of Search Engine Marketing (SEM) because you only pay a media fee when somebody actually visits your website - hence Pay Per Click
By controlling how much you are willing to pay-per-click on each individual keyword within your campaign you are able to control what position your ads are displayed. The end result is the highest possible return on investment (ROI) for your online marketing budget.
Tracking software embedded on a website can monitor the effectiveness and actions of visitors to the website as they migrate via a PPC-click through.
Whatever your budget, affinity i-marketing work closely with you to fine tune your campaigns and bring you the best possible ROI.
affinity i-marketing Paid Search Service (Pay Per Click)
Managing multiple search engine accounts and adjusting bids on hundreds or thousands of search terms can be labour intensive. We can remove that headache from your internal resource whilst increasing your ROI. This means that our service pays for itself.
Unlike many other agencies, affinity i-marketing use real people to alter your bids and manage your marketing budgets online. Not programs, tools and machines.
Our service includes
- Researching and selecting the best keyterms, identifying gaps in the market
- Professionally copywriting your adverts
- Setting up the PPC campaigns with the major search engines
- Deep linking relevant keyterms
- Setting up the tracking conversion code
- Monitoring and pay per click management, including keyterms and bids
- Tracking and recording results
- Identifying weaknesses or opportunities within landing pages to increase ROI
Where will the ads appear?
affinity i-marketing are partners of Yahoo! Search and Google. Your PPC campaigns will initially show your ads across the Google and Yahoo! Search network. In the future it may also be appropriate to consider the other search providers such as Mirago, Miva etc
Tracking
We are able to input tracking code onto your web site which will effectively track any visitor which arrives on the site via a paid for term to see what the outcome of their visit is. This data is then analysed periodically to adjust campaigns to produce maximum ROI.
Reporting
We offer full reporting on all Paid Search activity. All reports are created for the individual client and not mass produced as we believe it is better to receive the information that is important to you rather than information that may be of no use or interest.
Reports can include number of impressions, number of clicks, click through ratio, cost per click, average position, conversion rate and amount of conversions, plus recommendations for the following month.
For e-commerce sites the reporting suite includes all key financials including drill downs to ultimate cost per sale.
Our sister company, affinity new media offer website design and development, database integration & management and many more technical services. Click here (opens in a new window) to find out more.
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