Pay Per Click Management (PPC)

Pay Per Click Management (PPC)

Pay Per Click (PPC) adverts are highly-relevant adverts with a link to a website that are displayed when the user of a search engine types in a specific phrase.

These adverts are displayed in the sponsored listings part of the Search Engines (normally one or two highlighted blue websites at the top of the page and roughly ten down the right hand side.) PPC accounts for about 20% of traffic to websites from search engines.

With Pay Per Click advertising you reach your customers at the precise moment they are looking for your services.

When users type keywords into search engines, they are demonstrating which services they are interested in. With PPC your customers will see your advert next to relevant search results they have requested.

PPC could be seen as the most effective and measurable form of Search Engine Marketing (SEM) because you only pay a media fee when somebody actually visits your website - hence the term ‘Pay Per Click'.

By controlling how much you are willing to pay-per-click on each individual keyword within your campaign you are able to control what position your adverts are displayed.

The end result if planned, implemented and managed professionally is the highest trackable ROI for any online marketing budget.

Tracking software embedded on a website can monitor the effectiveness and actions of visitors to the website as they migrate via a PPC click-through.

Tracking can provide extremely relevant and reliable data on how a website is performing, not only providing ultimate ROI figures, but also can be used to identify how different areas of a website perform, where visitor drop-out rates are highest and a host of other types of vital information

Affinity i-Marketing work closely with clients at all levels of PPC budget to achieve maximum ROI.