From 1 March, marketing communications on companies’ own websites and in other third party space under their control, such as Facebook and Twitter, will have to adhere to the non-broadcast advertising rules as set out in the CAP Code.
This will mean marketing messages on company websites need to be legal, decent, honest and truthful in line with the ASA's Committee of Advertising Practice Code. To make sure your websites comply Affinity can offer help and advice to bring you up-to-speed with how the extended remit will impact on your sites and how you can avoid being in breach of the rules
return to archived news
This will mean marketing messages on company websites need to be legal, decent, honest and truthful in line with the ASA's Committee of Advertising Practice Code. To make sure your websites comply Affinity can offer help and advice to bring you up-to-speed with how the extended remit will impact on your sites and how you can avoid being in breach of the rules
return to archived news
