The Client
NAKED was born when founder Louise Potts, a mum of two, looked for natural toiletries which would also be suitable to use on her children who had very sensitive skin.
Like many other mothers, Louise scanned the list of ingredients on food and baby care products and was not happy about what she read considering the messages she was hearing about “nasties” and “baddies” in branded food and drink.
Louise’s concept was clear at the start - a brand that is safe, natural and free of harmful chemicals that can be used by women, men, babies and children.
The product range now consists of over 30 products including shower and bath products, hand, body and face creams and hair products.
The Brief
After sister company designed and built the website NAKED wanted as much exposure as possible on launch.
The Solution
Coupled with a comprehensive pay per click campaign on launch Affinity i-Marketing also provided a one of optimisation of the website which is a great solution for new builds as this ensures the website has the best chance of performing well in the search engines once submitted.
The Results
The pay per click campaign drove instant traffic and sales via the website and also allowed NAKED to cover breaking news stories such as recent publicity on daytime programmes about Paraben free products.
The search engine optimisation quickly achieved some impressive rankings in Google including:
