The Client
Based in Norwich Leathes Prior is one of East Anglia’s leading law firms.
Founded in 1876, they are both a long established and respected firm of solicitors. With 12 partners and 60 staff they are one of the larger firms in East Anglia advising a wide range of clients from individuals and SMEs to PLCs.
Leathes Prior work with their clients to provide practical and cost effective solutions to legal and commercial issues. Leathes Prior represent client’s nationally and internationally and have recognised expertise in niche areas of law such as franchising, dispute resolution and insolvency.
The Brief
Affinity i-Marketing were approached to optimise the Mediation-1st website, with a limited budget a one off optimisation was carried out to ensure that the website was as search engine friendly as possible.
The Solution
The competition was not overly strong for Mediation 1st as they offered a localised range of services. For this reason Affinity i-Marketing provided a one of optimisation of the website which is great solution for websites with limited online budgets.
The one off optimisation focused on the most important ares needing attention...
# Addressing duplicate meta data
# Adding a Sitemap
# Creating an XML Sitemap
# Adding Kkeywords to existing copy
# Replacement of H tags
# Taking all titles and main copy out of images
