Email Marketing
Email Marketing is the practice of sending sales letters or customer newsletters by email.
Emails can be sent to an existing database of customers with the objective of encouraging customer loyalty and repeat business or emails can be sent to a purchased or rented database to acquire new customers.
The main advantage of Email Marketing it is less expensive than methods such as surface direct mail and printed newsletters. It is also instant in that it arrives within minutes or hours as opposed to offline material.
Email marketing can be closely recorded and tracked therefore ROI can be easily calculated.
affinity i-marketing Email Marketing service
affinity i-marketing can handle aspects of, or the complete management of your email campaign. Our services include:
- Determining campaign objectives -desired action for example website click-through, newsletter signup, purchase
- Creating the campaign strategy - identifying your audience, your contact method, and your offer
- Researching - and purchase appropriate database or manage deduping/cleansing of clients existing database
- Manage email creative - can include plain text, HTML or rich media
- Managing email content - the "from" line, the subject line, the offer, the message copy, message personalisation
- Testing - Design changes, Format (HTML, plain text, rich media), incentive/offer etc
- Reporting - Bounce rates, click-throughs etc
Our sister company, affinity new media offer website design and development, database integration & management and many more technical services. Click here (opens in a new window) to find out more.
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