The Client
Corner House Dental Practice is a caring, modern practice offering a wide range of dental services in the Norwich area.
The Brief
Affinity i-Marketing are commissioned to conduct ongoing optimisation of Corner House Dental Practice website for highly regionilised terms with the aim of corner house reducing the pay per click budget they currently spent.
The Solution
The were a number of issues on the website that needed addressing. Some of these included.
# Duplicate titles and descriptions across the entire site
# Heavily image-based site with no text-based content
# Important information contained in PDF's
The Affinity i- Marketing team addressed these issues by hand writing unique titles and descriptions for each page, taking important information out of images and PDF's and recreating them as text.
