The Client
Cash4yourreallifestory is specially designed for women who wanted to share their experiences and make money at the same time.
They turn true life stories into cash in a sensitive, caring and professional manner.
The Brief
In a highly competitive market Real life Story recognised that there was a large amount of possible clients to be found surfing the search engines.
Affinity i-Marketing were commissioned to drive leads via the website via Paid Search.
The Solution
Affinity i-Marketing concentrated on keyword analysis and the long tail in order to find terms that the website could realistically rank highly on and generate a sufficient amount of searches.
New innovative terms are constantly researched as searchers evolve the way in which they search.
The Results
Real Life Story now has the majority of their leads generated via paid search channelled to the website.
The campaign sees a fantastic return with the majority of terms resulting in an extremely high conversion rate of 14% or more.
