Search Engine Optimisation

Just some of the website’s achievements after Affinity i-Marketings extensive development in Google UK are:

  • No.1 – Coach Tours Over 50's - 68,900,000 competing websites - 5500 Avg Monthly Searches
  • No.2 – UK Coach Tours - 272,000 competing websites – 5600 Avg Monthly Searches
  • No.2 – UK Coach Holidays – 281,000 competing websites – 9400 Avg Monthly Searches
  • No.2 – Self Drive Holidays - 6,040,000 competing websites – 7600 Avg Monthly Searches
  • No.6 – Coach Holidays UK – 422,000 competing websites – 8100 Avg Monthly Searches

Paid Search

After the optimisation of the campaign took place and for exactly the same daily spend the campaign showed:

  • 17.5% increase in clicks
  • 18.8% increase in impressions
  • 23.8% increase in Conversion rate
  • 45.4% increase in conversions
  • 29.5% decrease in Cost per conversion
  • 13% decrease in average cost per click
Screen Shot White House Great Wall of China Niagra Falls Ayers Rock
w3c Valid
Google Adwords Professional
Ett Group
Part of the ett group
Site Map | © Affinity 2010. All rights reserved.