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The Results
The Solution
With Lathams Fishing being an e-commerce website, Affinity i-Marketing utilise most online routes to market to promote the website and all perform extremely well.
Repeat customers are rewarded and encouraged by receiving regular, heavily offer-based, e shots. New customers are sought via the search engines by increasingly good rankings in the organic listings via search engine optimisation and via pay per click adverts.
Affiliate Marketing is utilised to encourage other quality websites to sell Lathams Fishing products on their behalf.
Using web analytics extensively and working closely with Lathams Fishing’s internal buyers and marketers ensures that there is a co-ordinated and cohesive overall marketing strategy for off and online marketing.
The Results
