Visit Site
The Results
E Shots
Via online data capture the database grows month on month. The e-shots that Affinity i-Marketing broadcast have on average an industry standard blitzing 30% click through!
Affiliate Marketing
The Affiliate Marketing campaign has been a huge success for Lathams Fishing with large numbers of quality affiliates joining up to the programme and sales generated by affiliates increase month on month. Lathams banners, product feeds and content units now appear on hundreds of websites spreading the Lathams brand across the web like no other method could achieve. Affinity i-Marketing set up the affiliate campaign and on an ongoing basis is responsible for recruiting new affiliates and incentivising existing affiliates in order to increase sales.
Search Engine Optimisation
Although still relatively early days for the website to rank highly for generic terms in Google it has enjoyed fantastic success in MSN grabbing top spots for terms with up to 29,000,000 competing website. It is only a matter of time before it is enjoying the same success via Google.
Paid Search
Paid search has played a vital role in the success of the website especially whilst organic rankings are being achieved.
Paid search has allowed the website to appear for hundreds of terms relating to both brands stocked and types of fishing. The paid search has also given the flexibility to react to seasonal changes in the fishing calendar.
And more...
In the next 12 months Lathams Fishing, based on Affinity i-Marketing’s research and guidance are stepping up their Online Marketing further with plans to trial opportunities on Social Networks such as Facebook, large established fishing community websites and targeted digital TV channels.
