Showcase Project - Lathams -
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The Brief
The Client
About Lathams
Lathams Fishing sells thousands of angling products to both the serious and novice angler alike and position themselves as market leaders in the online discounted fishing tackle. Stocking all leading brands including Leeda, Shakespeare, Wychwood, Daiwa, Chub, Fox, Zebco, Masterline, Octoplus, Gemini, Middy, Shimano, Drennan, Okuma amongst many others.
All fishing types are catered for in depth and the site has specific navigation sections for Carp Fishing, Coarse Fishing, Fly & Game Fishing, Lure & Pike Fishing and Sea Fishing.
The Lathams brand itself is extremely well known amongst serious anglers as it has had a huge retail Superstore at the heart of the Norfolk Broads for over 30 years.
The Brief
