Showcase Project - Archant -
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Paid Search
When the pay per click campaigns were active they drove a massive increase in visitors to each website
- Jobs24 – During the pay per click campaign the website saw a 46.27% increase in traffic.
- Homes24 - During the pay per click campaign the website saw a 635.28% increase in traffic.
- Drive24 - During the pay per click campaign the website saw a 114.33% increase in traffic.
Search Engine Optimisation
Just some of the websites localised achievements in Google are:
- No.2 - Jobs Norwich - 1,760,000 competing websites – 165000 Avg Monthly Searches
- No.3 - Jobs Norfolk - 8,570,000 competing websites – 49500 Avg Monthly Searches
- No.3 - House For Sale Norwich - 548,000 competing websites – 1750 Avg Monthly Searches
- No.3 - Property For Sale Norwich - 377,000 competing websites – 6600 Avg Monthly Searches
- No.3 - Car For Sale Norfolk - 2,190,000 competing websites – 4000 Avg Monthly Searches
- No.3 –Car Norfolk 2,770,000 - competing websites – 9900 Avg Monthly Searches
- No.1 – Used Car Norfolk - 2,340,000 competing websites – 5590 Avg Monthly Searches
Display Advertising
The display adverts resulted in over 100,000 impressions and resulted in an impressive 1% click through to the websites themselves, proving to be a highly successful and cost effective method to drive both traffic and increase exposure of the websites locally.

The Solution





