The Solution

Paid Search

The amount of appropriate keyterms the websites could be displayed for were vast. Not only were people using diverse terms to seek information, the localised basis of the campaigns meant that searches were not just city based but also covered all the towns and villages appropriate to the area researched.

For each group of terms a targeted advert was created and deep linked to the appropriate page on the websites. The campaigns were rolled out across both Google Adwords and Yahoo search.

Management of the campaigns included testing adverts on content, search and partner sites, adjusting bids to ensure the top performing terms gained the largest clicks and adjusted adverts to ensure the best quality score.

Full tracking code was added to the websites in order to analyse results.