Visit Site
The Results
The Solution
Paid Search was the obvious route to market at launch. With the website stocking over 10,000 products the keyword list was vast and with potential visitors searching not only by product name but by product code this list doubled in size.
With such competitive prices and fantastic delivery terms, practically every product deserved its own advert so the campaign was built in incredible detail.
To complement the paid search, Affinity i-Marketing also integrated Anglia Tool Centre's product range with Google Product Search and trained staff at the showroom on how to update this feed on a regular basis.
The campaign required micro management as factors such as price and availability change daily.
Based on the massive success of the website in its first year (exceeding all expectations), Affinity i-Marketing recommended Anglia Tool Centre increase sales further via the launch of an Affiliate Scheme.
Affinity i-Marketing are currently managing the set up of the programme and are responsible for ongoing recruitment of affiliates onto the programme and incentivising current affiliates to push the programme further.
The Results
