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The Results
By use of tight management techniques, Affinity i-Marketing’s Pay Per Click team were able to increase web traffic volume and sales and dramatically improve conversion figures month on month.
The campaign continues to grow and, as our performance statistics demonstrate, the results continue to improve.
This success has resulted in Anglia Tool Centre becoming a multi-million pound business only just entering its second year of trading.
'We have been blown away by the sheer volume of business that has been directly generated as a result of Affinity i-Marketing’s online marketing campaign.'
Ian Thacker,
Manager Anglia Tool Centre
And more...
Recently, due to the overwhelming success of the paid search programme and the resulting revenue generated, internal marketing budgets for Anglia Tool Centre have increased dramatically allowing them dedicated resources to take their Paid Search campaign in-house.
To ensure that this was as smooth a transition as possible Affinity i-Marketing held a 2 day training programme at Anglia Tool Centre's Head Office training the in-house team on exactly how to get the most from their current campaign.
The budget saved by the pay per click management has been reinvested into Affinity i-Marketing’s search engine optimisation team enabling them to concentrate on improving the website's organic listings.
