The Client
Carefree Holidays are a holiday lettings agency for all types of accommodation, including bungalows, cottages, chalets and caravans in the holiday and residential areas of Caister, Hemsby, Newport and Winterton on Sea.
The Brief
Dissatisfied with their current online marketing supplier Carefree were looking for a better return from their online investment.
The Solution
Their Pay Per Click campaign with the previous supplier was completely rebuilt and Search Engine Optimisation was started on the website. Something Carefree had not done before.
The Results
Undertaking both SEO and PPC has proven its worth with the website generating increased leads and bookings month on month.
6 months after taking over the campaign, the website ranks number 1 on many of the key terms selected for optimisation. Of the traffic to the website 60% is driven by search engines so achieving good rankings is essential to the success of the website.
17% of the traffic is driven by the PPC campaign which converts into both brochure requests and bookings exceptionally well. With a very low cost per lead it also allows the client to advertise on many terms in addition to those selected for SEO.
Since taking over the PPC campaign there has been an 81% decrease in monthly PPC costs with no comparative reduction in the leads generated.
The PPC campaign conversion rate has also increased a 408% from August to January.
