The Client
Broadland Balloon Flights have operated hot air balloon flights from Norwich for over twenty years, allowing more than 20,000 people to experience the magic of hot air ballooning.
Broadland Balloons are the only hot air balloon operator who schedule flights daily from the City of Norwich during the main flying season.
The Brief
With a limited budget Broadland Balloons had a number of specific terms they wanted to see improvements on. Affinity i-Marketing were commissioned to audit the current site and make the necessary changes to see improvements on these key terms.
After the initial audit was carried out and good improvements seen Broadland Balloons now use Affinity i-Marketing on an ad-hoc basis when they launch a specific service or are looking for a push up the search engines for a new term.
The Solution
Affinity i-Marketing performed an in-depth SEO audit on the existing site and addressed any problems that came from the audit in order to increase exposure for the desired terms.
This included creating specific optimised landing pages tailored around the desired terms with keyword rich content and deep linking from external websites.
Affinity also created a detailed local listing for Broadland Balloons to increase exposure further.
