affinity i-marketing wins Sharps Bedrooms and Kitchens Digital Marketing Account.
Sharps Bedrooms and Kitchens Direct, has appointed affinity i-marketing to handle its digital marketing account.
Affinity won the business after a competitive pitch that began in February. The pitch process was handled by HomeForm’s Group Marketing Director, Mike Collier and Tim Moore, Sharps Marketing Director.
DLKW Lowe previously handled the account.
The account win strengthens Affinity’s retail sector client. affinity i-marketing will be responsible for site metrics and analysis, strategic performance reporting and search engine optimisation for Sharps Bedrooms and Kitchens Direct.
affinity i-marketing’s sister company, Affinity New Media also pitched for, and won Sharps Bedrooms and Kitchens Direct Creative Digital Account and will be responsible for day to day site management and creative output on both sites.
Collier commented: “We are delighted to appoint Affinity and affinity i-marketing to handle our digital campaigns going forward through 2011 and 2012. A strong pitch with a very clear creative and strategic vision is expected to deliver strong results from digital activity in the second two quarters of 2011.”
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