Affiliate Marketing

Affiliate Marketing

Affiliate Marketing is a form of online advertising that works by only rewarding actual results.

As a merchant you will only pay when a sale or lead has been generated by your Affiliates. Affiliates (other website owners) earn their commission by promoting your website and services with a view to driving purchasers to your website.

The commission you pay is based upon the sale amount. Affiliate technology allows you to track the purchaser through the advert on the Affiliate’s site, to your site, and record the amount of the sale.

If you advertise your products and services online, Affiliate Marketing is an efficient way to generate additional business. It’s a cost-effective form of advertising for merchants; a way of extending reach to more customers with the added benefit of free brand awareness.

£1.58bn UK sales were generated from the Affiliate network channels last year allowing Affiliate Marketing an established role in the marketer’s arsenal. Your company can be promoted by the Affiliates in a number of ways including banner adverts, text based adverts, product feeds and content units.

Affiliate Marketing is hugely labour intensive and a good level of technical knowledge is essential to set up and maintain the programme. Despite its size, the UK market is surprisingly ‘close knit’ and relies heavily on building relationships. Therefore there is a distinct advantage in having established relationships and a positive profile within the sector.

Affinity i-Marketing has set up numerous successful programmes across a wide variety of industries and therefore has solid relationships with both Affiliates and various networks. Being active members of relative forums, having participated in networking events and roundtables, Affinity i-Marketing has established an excellent reputation within the industry.