february 2010

Google gives charity opportunity to market online

When Affinity i-Marketing met the East Anglian Air Ambulance (EAAA) for the first time the charity did not believe they would have sufficient budgets or resources to compete in an aggressive and expensive market place such as search marketing.However, when Affinity i-Marketing explained the Google Grants programme, that offers in-kind advertising to charitable organisations, it very quickly became clear to them that this was an achievable and targeted way to increase donations and contributions through their website http://www.eastanglianairambulance.org.uk/